Keen Equithavance

Privacy Policy

Last update: 27.09.2026

We are committed to protecting your Personal Data and your privacy.
This Privacy Policy explains how we collect and store the information you provide through the website Keen Equithavance (the "Website").
The following principles apply:

We are committed to being transparent about how we collect and process your personal information.

We want you to be fully informed about how your Personal Data is used and processed. To support this, we use a range of methods to keep you appropriately informed at each stage. Where specific details are relevant to you, we will provide them at the appropriate time. If you have any questions or require clarification about any applicable legal limitations, please contact us at the email address below: info@keenequithavance.com

Your personal data will only be used for the purposes set out in this Policy.

We process your personal data for a range of purposes: to provide the website and connect you with third-party trading platforms (the "Services"); to improve the site; to protect our rights and interests; to maintain and deliver the Services; to meet regulatory and legal obligations; and to carry out administrative and business activities in support of the Services.
We also process your personal data to better understand your preferences and needs.

To exercise your rights in relation to your Personal Data, you have access to a number of important tools.

To exercise your rights, please contact us at any time. You may request access to your personal data, ask us to correct or delete it, restrict or stop its use for specific or general purposes, or have it transferred to you or a third party. We will act on your request accordingly.

Protect Your Personal Data:

While we cannot guarantee the absolute security of your personal data, we are committed to employing a range of methods and techniques to protect it.
This Privacy and Security Policy is complete.

1. The Scope?

This policy describes the types of personal data the Company collects about natural persons, how it is processed, shared with third parties, and secured.
This policy applies to information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified directly or through a combination of additional information the Company holds or can reasonably access.
"Processing" refers to any operation involving the use or collection of personal data, including its organisation, structuring, and storage.
Our services are intended for general audiences aged 18 and over. We do not knowingly collect information from anyone under 18 or permit such individuals to use our services. If we become aware that personal data belonging to a person under 18 has been collected, we will delete it promptly.

2. What Personal Data Do We Hold About You?

When you access our services, channels, or website, we collect personal data. Depending on the circumstances, we may ask you to provide it directly, gather it by monitoring how our services and channels are used, or receive it from our third-party partners.

You are not required to provide personal information to the company. However, declining to do so may limit our ability to deliver our Services or grant you access to the website.

You are not obliged to provide us with any personal data. However, choosing not to do so may prevent us from delivering the Services or from granting you access to the website.

4. What Personal Data Do We Collect? When you visit our website, we collect the following personal data:

This includes information about your online activity log, traffic data (including IP address, date of access, and time of access), language settings, software crash logs, browser type, and device information. This data is non-personal and cannot be used to identify you.
Personal Data we receive from you: any personal data you choose to provide when connecting with a third-party online trading platform through us.
Personal information provided to third-party platforms to facilitate trading: this includes your full name, address, phone number, and email address.

5. Legal Basis and Reasons for Processing Personal Data

Your personal data is processed by the Company for the purposes described in this section, on the legal basis applicable to each purpose.
The Company may only process your personal data where a valid legal basis exists. The legal grounds on which the Company relies to process your personal data are:

  • You have consented to the processing of your personal data for one or more specified purposes. This applies where you submit personal data via the Website so that it can be passed to a third-party trading platform.
  • In some cases, processing personal data is necessary to pursue the legitimate interests of the Company or a third party — for example, to improve our Services or to defend legal claims.
  • Processing is required to comply with a legal obligation.

Get in touch via email for further details on the processing carried out to protect legitimate interests.
Below is a list of the purposes and legal grounds on which we may use your personal data.

Scope

Legal Basis

Where you request it, we may collect personal data from you and share it with third-party companies to facilitate access to digital trading.

You have consented to the processing of your personal data for one or more purposes.

2. To respond to your requests, questions, or concerns
We use your personal data to address any questions you have about our Services.

Processing is necessary to serve the legitimate interests of the Company or those of a third party.

Personal data is processed to meet applicable legal, administrative, and judicial obligations.

Processing is required to meet our legal obligations.

4. To Improve Our Services
We may use personal data to improve Our Services. This includes crash reports and malfunction data collected in connection with the Services.

Processing is necessary to serve the legitimate interests of the Company or a third party.

5. To prevent fraud and misuse of our Services

Processing data is necessary to serve the legitimate interests of the Company or a third party.

6. To carry out and manage activities required to deliver Our Services
This includes back-office functions, business development, strategic decision-making, and oversight mechanisms.

Processing is required to pursue the legitimate interests of the Company or a third party.

7. To conduct analysis, such as statistical analysis
We use a range of analytical techniques, including statistical methods, to support decision-making across different areas.

Processing is necessary to pursue the legitimate interests of the Company or a third party.

8. To protect our assets, rights, and interests — and those of third parties We may process personal data to protect our rights, interests, and assets, or those of third parties, in accordance with applicable laws, regulations, agreements, and any relevant terms, conditions, or policies.

Processing is required to serve the legitimate interests of the Company or a third party.

6. Transfer of Personal Data to Third Parties We may share your personal data with third parties in the following circumstances: Service Providers: We work with trusted third-party service providers who process personal data on our behalf to support the delivery of our services. These include IT infrastructure providers, payment processors, customer support platforms, and analytics services. All such providers are bound by contractual obligations to handle your personal data securely and only for the purposes we specify. Legal and Regulatory Obligations: We may disclose your personal data to regulatory authorities, law enforcement agencies, or other competent bodies where required by law or in response to a lawful request. Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the relevant third party as part of that transaction. We will notify you of any such change where required. Third-Party Partners: Where you have given your consent, or where we have a legitimate interest in doing so, we may share your personal data with selected third-party partners for purposes consistent with this policy. All third parties to whom we transfer personal data are required to maintain appropriate technical and organisational measures to protect that data. We do not sell your personal data to third parties.

We may share Personal Data with third-party service providers that support our operations, including hosting and storage providers and user experience analytics services.
At your request, we may also share specific Personal Data with third-party trading platforms. In such cases, your Personal Data will be disclosed to those platforms and will be governed by their own privacy policies. Your Personal Data may be shared with more than one trading platform.
We may share Personal Data with related entities or business partners where doing so supports the development and improvement of our products and services.
Where necessary to protect the rights or assets of third parties, we may disclose Personal Data to regulatory, local, or other competent authorities.
We may also share Personal Data with prospective investors, buyers, or lenders in connection with any proposed or completed transaction involving the Company or any other entity within our group — including the transfer or sale of assets, or any merger, restructuring, consolidation, or insolvency proceeding.

7. Cookies and Third-Party Services We use cookies and services provided by third parties on our website. These third parties may collect and process your personal data in accordance with their own privacy policies. By continuing to use our website, you consent to the use of such cookies and third-party services. We work only with third parties that provide appropriate safeguards for the protection of your personal data. However, we are not responsible for the privacy practices or content of third-party websites or services accessed via links on our website. You can manage or withdraw your consent to cookies at any time through your browser settings or our cookie preference centre. Please note that disabling certain cookies may affect the functionality of some areas of our website.

We may use third-party services, such as advertising providers and analytics companies, on our website. These companies may also use cookies or similar technologies.
Cookies are small text files placed on your device when you visit the website. They are used to collect information about your preferences and browsing habits, improve your experience, and help customise the products and services shown to you. Cookies are also used for statistical and analytics purposes.
Some cookies we use are session cookies. These are temporary files downloaded to your device that expire when you close your browser. Others are persistent cookies, which remain on your device after your browser is closed. Persistent cookies help the website recognise you as a returning user and enable seamless return visits.

Types of Cookies:

We may use them based on their purpose:

Cookie type

Essential cookies only

Scope

These cookies are necessary to access the features you've requested and to navigate our website. They enable us to deliver the information, products, and services you've asked for, and allow your device to download and stream data. This lets you move around the site, use its features, and return to pages you've previously visited.

Additional Information

Cookies collect personal data — such as your username and last login date — to verify that you're logged in. They are automatically deleted when you close your browser (session cookies).

Cookie type

Functionality Cookies

Scope

Cookies recognise you each time you visit our site and save your preferences.

Additional Information

Cookies collect personal data — such as your username and last login date — to verify that you are logged in. They are deleted automatically when you close your browser (session cookies).

Cookie type

Cookies for performance

Scope

We use cookies to collect statistical data about site performance and to carry out analysis that helps us improve your experience.

Additional Information

Cookies store anonymous data that is not linked to any identified or identifiable individual. Some cookies are deleted when you close your browser; others remain valid indefinitely.

To block or remove cookies, adjust your browser's settings. Links to guides for the most popular browsers are provided below.

  • Firefox
  • Microsoft Edge
  • Google Chrome
  • Safari

Please note that some or all of the Website's features and functions may not work as expected if this occurs.

ONLINE TRACKING NOTICE
This service does not currently support do-not-track signals.
8. Retention of Your Personal Data

We will retain your personal data for as long as necessary to fulfil the purposes described in this Policy, or for longer periods where permitted by applicable law, regulation, or order.
Your information will be shared with third-party trading platforms for 12 months. Where you provide consent, this sharing will continue for a further 12 months.
We review the personal data we hold on a regular basis to confirm it is no longer required.

9. Transfers of Personal Data to a Third Country or International Organisation

Your personal data may be transferred to other countries or shared with international organisations outside your country of residence. The Company takes all necessary steps to protect your personal data and ensure that you retain the right to assert your rights and access effective legal recourse.
These protections apply to all individuals residing in the European Economic Area (EEA).

  • Transfers to a third country or international organisation that the European Commission has determined provides an adequate level of protection for personal data, in accordance with Article 45(3) of Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 (the "GDPR").
  • This transfer is made under a legally binding and enforceable agreement between public entities or authorities, in accordance with Article 46(2)(a).
  • This transfer was carried out in accordance with standard contractual clauses adopted by the European Commission under Article 46(2)(c) of the GDPR. These clauses are available at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en.

To find out about the security measures used to protect your personal data when transferred to third-party countries or international organisations, contact us at info@wealthwaydigital.uk

10. Security of Personal Data We are committed to protecting your personal data and take appropriate technical and organisational measures to safeguard it against unauthorised access, loss, destruction, or alteration. While we implement robust security practices, no method of transmission over the internet or electronic storage is entirely secure. We cannot guarantee absolute security, but we continually review and update our measures to address evolving risks. Access to your personal data is restricted to employees, contractors, and third parties who require it to perform their functions. All such individuals are bound by confidentiality obligations. If you have reason to believe your personal data has been compromised, please contact us promptly so we can investigate and take appropriate action.

We have implemented appropriate technical and organisational measures to protect Personal Data, including against accidental or unlawful destruction, loss, or alteration. We cannot guarantee that the security of your Personal Data will be maintained at all times, nor can we accept liability for any indirect, incidental, or consequential damages arising from the use or disclosure of Personal Data. This includes, but is not limited to, disclosure resulting from transmission errors, unauthorised third-party access, or other causes beyond our control.
Where legal or other obligations require it, we may be required to disclose Personal Data to third parties, including public authorities. We have no control over how such third parties handle your Personal Data in those circumstances.
Personal Data cannot be transmitted over the internet with complete security. We cannot guarantee the security of Personal Data you transmit to us online.

11. Hyperlinks to Third-Party Websites

Our website contains links to third-party websites and applications. These are not under the Company's supervision, and we are not responsible for how they collect or process personal data. This Policy does not apply to any actions taken through such sites or applications.
Before accessing or using any third-party website or application, we recommend reading its privacy policy carefully and considering what personal data you choose to share with it.

12. Modifications to This Policy We may update this Policy from time to time. When we do, we will revise the date at the top of this page. If changes are material, we will notify you by email or through a prominent notice on our website prior to the changes taking effect. Your continued use of our services after any update constitutes your acceptance of the revised Policy. We encourage you to review this page periodically to stay informed of how we protect your information.

Before visiting any third-party website or app, please read their privacy policy carefully before choosing to access or use their services. We also recommend exercising caution when sharing personal data with them.

13. Your rights with respect to your personal information Depending on your location, you may have certain rights regarding your personal data. These may include the right to: Access the personal data we hold about you and request a copy of it. Rectify inaccurate or incomplete personal data. Request erasure of your personal data where there is no lawful basis for us to continue processing it. Object to or restrict our processing of your personal data in certain circumstances. Withdraw consent where processing is based on consent, without affecting the lawfulness of processing carried out before withdrawal. Request that we transfer your personal data to you or a third party in a structured, commonly used, machine-readable format where technically feasible. To exercise any of these rights, please contact us using the details provided in this policy. We will respond to your request within the timeframe required by applicable law. We may need to verify your identity before fulfilling your request. Please note that some rights are not absolute and may be subject to exceptions under applicable law. Where we are unable to fulfil a request, we will explain why. If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction.

You have the right to request that we verify the accuracy of Personal Data held about you, correct any inaccuracies, and delete any Personal Data we are not required to retain. You may also restrict the scope of how your Personal Data is processed.
If you are a resident of the EEA, please refer to this page:
These rights apply to the Personal Data you have provided to us. To exercise any of these rights, please contact us by email at the address below.
Access rights
The Company can verify whether your Personal Data is being processed. If it is, you may request access to that data.
The Company will provide an electronic copy of the Personal Data currently being processed and may charge a reasonable fee for additional copies. Data will be provided electronically upon request.
The right to access Personal Data must not conflict with the rights and freedoms of others. Where a request would be detrimental to another person's rights or freedoms, the Company may refuse or limit its response accordingly.
Right to rectification
The Company will correct inaccurate Personal Data upon request. You may also request that incomplete Personal Data be completed, taking into account the purpose for which it is processed.
Right to erasure
This right applies where: (a) Personal Data is no longer necessary for the purpose for which it was collected or processed; (b) you withdraw consent and there is no other legal basis for processing; (c) you object to processing based on legitimate interests pursued by us or a third party; (e) Personal Data is processed unlawfully; or (f) Personal Data must be erased to comply with a legal obligation.
This right does not apply where processing is necessary: (a) to comply with a legal obligation under European Union or Member State law; or (b) to establish, exercise, or defend legal claims.
Processing restrictions
If you have concerns about the accuracy of your Personal Data, you may ask the Company to restrict its processing.
Where processing is restricted, Personal Data may only be held with your consent, or to establish, exercise, or defend legal claims, or to protect the rights of another individual, or for reasons of substantial public interest within the European Union or a Member State.
Right to data portability
Where processing is carried out by automated means and is based on your consent or a contract to which you are party, you have the right to receive the Personal Data you have provided to the Company in a structured format.
You may request that your Personal Data be transferred directly from the Company to another controller where technically feasible. Exercising this right does not affect your right to erasure, and it does not prejudice the rights or freedoms of others.
Right to object
You have the right to object at any time to the processing of Personal Data concerning you that is based on legitimate interests pursued by the Company or a third party, including profiling based on those interests. Where we cannot demonstrate compelling legitimate grounds for processing that override your rights, interests, or freedoms, or where processing is not necessary for the establishment, exercise, or defence of legal claims, we will cease processing.
You have the right to object at any time to the processing of Personal Data concerning you for direct marketing purposes.
Right to withdraw consent
You may withdraw your consent to the processing of your Personal Data at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out prior to withdrawal.
You have the right to lodge a complaint with a supervisory authority established by a Member State to protect the fundamental rights of individuals in relation to the processing of Personal Data within the European Union.
The laws of the European Union and Member States may limit the rights described in this section 13 in relation to Personal Data concerning you.
We will respond to requests made under the rights set out in section 13 within one month of receipt. Where necessary, given the complexity or volume of requests, this period may be extended by up to two months. We will notify you of any extension within one month of receiving your request, along with the reasons for the delay.
Unless otherwise provided under section 13, information provided in response to a request under this section will be supplied free of charge. Where requests are unfounded or excessive, in particular where they are repetitive, we may charge a reasonable administrative fee or decline to act.
Where we have reasonable doubts about the identity of the person submitting a request, we may ask for additional information to confirm identity.